Hello Sugar Franchise

About Hello Sugar

Hello Sugar isn’t just a hair removal salon—it’s a tech-driven disruptor in the $14 billion beauty industry. We’ve
redefined the hair removal space, positioning ourselves as leaders in this rapidly growing market. What sets
Hello Sugar apart is our innovative approach to delivering a less painful experience, tailoring our services to
meet the unique needs of each client based on their skin type, hair type, and preferences. With the increasing
demand for safe, effective, and convenient hair removal solutions, Hello Sugar is poised for continued growth
and success.

But we don’t just innovate for clients—we think differently for our franchisees, too. Our smart launch strategy
allows franchise owners to start their business in a Salon Suite while their flagship location is under
development, reducing overhead and generating revenue before the flagship even opens. This unique
approach lowers franchisee risk while boosting profitability. With a fully automated, turnkey solution handling
business operations, and our world-class training programs ensuring staff excellence, franchisees can focus on
what matters most—growing their business and their team. At Hello Sugar, it’s not just about hair removal—it’s
a pathway to success, backed by innovation, support, and a commitment to excellence

Values & History

Brigham Dallas founded Hello Sugar in February 2015. Most people ask him “Why waxing?” He’s quick to tell you that he knew nothing about waxing when the company was started. We had a great team in the beginning and it just felt right. Our mission is to create a customer experience where they feel comfortable coming to us for their most vulnerable services. The owners of Hello Sugar cleave to a core belief that an elevated client experience and love for others never should be compromised.

It’s the little details that separate us from others - like the spicy and fun personalities and exceptional skill of our aestheticians, text reminders before appointments from real people, and services provided to all in a warm and friendly atmosphere.

Industry Performance

Hair grows on a monthly basis! With our awesome membership model, our members come back on a monthly basis. We are not only recession proof but are recession resistant.

Purchasing a Hello Sugar

The full range to open a Hello Sugar salon can be anywhere between $269k - 615k. We look for $150k - 250k liquid capital and between $500k - 750k net worth to get started, depending on the number of units purchased.

Ideal Candidate & Qualifications

Are you new to the beauty industry? Perfect! We don’t want estheticians, we want leaders to drive the team and KPIs in locations. Our owners are focused on being strong leaders and managing the KPIs while building a best in class culture in their locations. Owners need some management and leadership experience to be successful.

What will be the role of the owner?

The owner's role is to manage KPIs and strategically lead & develop their team based on the performance of their location. Being available to assist any of their employees inquires or setting up systems to do so. Owners need to be able to build and maintain a culture of excellence and brand standards. Our expectation is that the owner's first location will be within an hour of their home base and early on, they'll be more involved

Training & Support

Hello Sugar is a technology, marketing and AI company that offers a true executive franchise ownership model. We just happen to be in the hair removal category!

• Automated reception team and AI
• Done-for-Franchisees Marketing & Lead Generation all in House by Hello Sugar Corporate
• In-house built reporting systems and KPI dashboards
• Hello Sugar University- continued education for both franchisees and staff
• Franchisor Managed Lead Generation and Booking
• Optional Franchisor Resource of "Off-Site" Managers to Assist with Admin Tasks
• Best-In-Class Franchisee Support and Resources